MAIDENHEAD (United Kingdom), 21st June 2021 – UK technical solutions distributor, Visualization, today announced it has hired seasoned senior sales figure James Belso to spearhead its end user and consultant activity. Strictly operating under Visualization’s “trade only” ethos, Belso will be charged in developing Visualization’s business and grow its Partner network.

Boasting an impressive pedigree – having worked for Christie Digital Systems for over a decade – Belso has recently been focusing on the Consultant community and key end users. With both a deep technical expertise and strong commercial focus, Belso was instrumental in some major wins including the iconic London Stock Exchange digital transformation.

Prior to Christie, Belso has worked with Panasonic and Cabletime (now MediaStar Systems) in sales focused roles.

Visualization managing director, Nick Pidgeon, commented: “James’ pedigree and experience precedes him. His relationships and industry experience will further help Visualization expand its offering to our channel Partners. James’ role is non manufactured funded so our customers can truly expect the best of breed in solutions. He will be purely focused on developing business for our Channel to benefit from. Working closely with our business development director  Chris Brittan who manages our Partner network, James and Chris will offer a unique combination within the market.”

Commenting on his new appointment, Belso said: “Visualization has an impressive long-standing industry record for its engineering excellence. With the company’s new focus on technical solutions distribution and the energy that Nick and his team bring, I feel this is an excellent opportunity to be part of business that approaches the market differently. Like myself, Nick and the Visualization team are people focused and that is critical in how I operate with my client base”.

In line with its growth strategy, Visualization also recently appointed James Hull as technical sales support engineer. Hull, who is also coming from Christie, brings over 15 years of experience on video processing, as well as LED displays and projection. He commented: “It is an exciting time to be joining the vibrant and forward-thinking team at Visualization UK, who pride themselves on offering brilliant solutions and excellent service.”